In 2021, American consumers have more information and resources than ever at their fingertips. They can research where the fruits and vegetables in their grocery were grown, if the farm is abiding by fair labor practices, and if the crops were grown organically. They want to know the environmental impact of their choices and feel good about supporting sustainable farming. There is one vital tool available to farmers that is sometimes left out of conversations about sustainability or drowned out by hot topics like pesticides. It is all-natural and requires a return to traditional farming practices, and hemp will play a key role.
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