CBD products are a rapidly growing business. The health and wellness industry is feeling free to explore its many benefits, and recreationally, chefs and bartenders are experimenting with its use in food and cocktails. Athletes and sports leagues are also de-stigmatizing CBD products and ending policies against its use. A recent survey asked the question, who is responsible for this demand for CBD products? What is the current demographic? The answer could help producers cater to their loyal customers and also expand their reach, tapping into groups less likely to try CBD products. The survey was conducted by Brightfield Group, a Chicago-based cannabis analytics firm, and the results were that millennials – born 1981-1994 – and Gen X – born 1965-1980 – were CBD’s biggest customers. Additionally, millennials took more doses per day than Gen X, and they were more likely to learn about CBD products through social media. Gen X was more likely to speak to their doctor or be persuaded by news stories and traditional advertisement. Are millennials and Gen X buying more CBD because they have money to burn? On a closer look, the factor isn’t disposable income but generational attitudes. Broadly speaking, Baby Boomers tend to have misconceptions about CBD products due to years of disinformation about cannabis and hemp products. They came of age in a culture that vilified its use, and before they can consider its benefits for mental and physical health, they must un-learn a lot of myths. A Brightfield spokesperson said it best, “There’s so much to learn about CBD product types and their different uses. Education is key.” Readers, we want to hear from you! Are you a millennial, Gen X, Baby Boomer, or none of the above? Leave a comment below, and also include your favorite Arete Hemp flower, oil, or gummy!